Mohammed Bin Rashid Al Maktoum Solar Park - Social Wall

Oxford Integration was tasked with enhancing visitor engagement through a modern and interactive Social Wall at the Solar Innovation Center. The Social Wall, housed within a custom-designed totem, stands as a prominent exhibit, combining cutting-edge technology with aesthetic appeal. 

The display leverages an 86-inch LG UHD signage screen, mounted in portrait orientation, to showcase social media posts directly from the Solar Innovation Center’s official accounts. The glossy stand, complemented by subtle blue lighting, adds a techno aesthetic that aligns with the center’s innovative atmosphere. 

Oxford collaborated with the client to integrate software that enables seamless social media connectivity. The Social Wall features advanced moderation and filtering options, ensuring a safe and family-friendly experience. Visitors can interact with the center’s hashtag campaigns or tag the center in their social media posts to have their content featured. This real-time interaction creates a dynamic connection between the visitors and the brand. 

In addition, the system offers multiple customization options, including themes, layouts, and styles, which can be tailored to suit specific campaigns or events. Powered by an Intel NUC Mini PC, the Social Wall operates smoothly, handling high-resolution visuals and responsive updates effortlessly.