/
/
Mohammed Bin Rashid Al Maktoum Solar Park – Social Wall

Mohammed Bin Rashid Al Maktoum Solar Park - Social Wall

Location: Dubai, UAE
  • Client:

    Dubai Electricity & Water Authority (DEWA)

  • Category:

    Immersive Experience

  • Systems:

    Exhibits, Interactive Display, Custom Software,

About the client

The Solar Innovation Center is a one-of-a-kind visitor experience center at the Mohammed Bin Rashid Al Maktoum Solar Park. At the Center, visitors can learn about the different methods and technologies used to harness clean energy.

Visitors will see how clean energy can be used to power their everyday lives, and how it is becoming an increasingly important part of Dubai’s sustainable future. 

At a glance

  • Dynamic Social Media Integration

    Displays real-time posts from the center’s social accounts and hashtag campaigns.

  • Interactive User-Generated Content Display

    Encourages visitors to engage with the center through social media.

  • Custom Aesthetic Design

    A glossy finish and blue lighting create a futuristic and engaging setup.

  • Flexible Moderation and Style Options

    Supports moderated or automatic modes with customizable themes and filters.

The Solution

Oxford Integration was tasked with enhancing visitor engagement through a modern and interactive Social Wall at the Solar Innovation Center. The Social Wall, housed within a custom-designed totem, stands as a prominent exhibit, combining cutting-edge technology with aesthetic appeal. 

The display leverages an 86-inch LG UHD signage screen, mounted in portrait orientation, to showcase social media posts directly from the Solar Innovation Center’s official accounts. The glossy stand, complemented by subtle blue lighting, adds a techno aesthetic that aligns with the center’s innovative atmosphere. 

Oxford collaborated with the client to integrate software that enables seamless social media connectivity. The Social Wall features advanced moderation and filtering options, ensuring a safe and family-friendly experience. Visitors can interact with the center’s hashtag campaigns or tag the center in their social media posts to have their content featured. This real-time interaction creates a dynamic connection between the visitors and the brand. 

In addition, the system offers multiple customization options, including themes, layouts, and styles, which can be tailored to suit specific campaigns or events. Powered by an Intel NUC Mini PC, the Social Wall operates smoothly, handling high-resolution visuals and responsive updates effortlessly. 

Brands

Benefits

Enhanced Brand Engagement

By encouraging visitors to interact with the center through social media, the Social Wall creates a lasting connection and extends brand visibility beyond the physical location. 

Visitor-Centric Interaction

Guests can see their own content featured, fostering a sense of inclusion and personal connection with the innovation center. 

Safe and Moderated Environment

Advanced filters and moderation ensure only appropriate content is displayed, maintaining the center’s family-friendly reputation. 

Flexibility for Campaigns

Supports diverse marketing initiatives through customizable themes, hashtag campaigns, and seamless integration with social platforms. 

Modern Appeal

The techno-aesthetic design and interactive functionality enhance the center’s innovative image, creating a memorable visitor experience.